Miro

Miro is a collaborative whiteboard company co-headquartered in San Francisco and Amsterdam, with CEO Andrey Khusid based in Amsterdam. Founded in 2011 as RealtimeBoard, it rebranded to Miro in 2019 and grew into the category-defining online whiteboard for distributed teams. Its corporate base and primary funding are now US-centric (last valued at $17.5B in 2022), so the product is treated as a US incumbent here despite the Amsterdam co-HQ.