Wix

Wix.com Ltd. is an Israeli website-builder company headquartered in Tel Aviv, founded in 2006 by Avishai Abrahami, Nadav Abrahami, and Giora Kaplan, and listed on Nasdaq (WIX). Its drag-and-drop editor, large template library, App Market, and AI site generator let non-technical owners launch sites, online stores, and booking pages without code.

As an Israeli, US-listed company it sits outside the EU/EEA/UK/CH scope, so it appears here as the mainstream incumbent that European website builders are measured against.