Salesforce to buy Contentful, moving a Berlin-born CMS under US ownership
Salesforce has agreed to acquire Contentful, taking the Berlin-founded headless CMS under US ownership — and pointing European buyers toward alternatives like Austria's Storyblok.
Salesforce signed a definitive agreement on 1 June 2026 to acquire Contentful, the composable content platform used by more than 4,800 brands. Financial terms were not disclosed; Contentful was last valued above $3 billion in its 2021 funding round. The deal is expected to close later in Salesforce’s fiscal year, subject to regulatory approval.
Contentful helped popularise the “headless” CMS — content managed through APIs and delivered to any website, app, or device rather than tied to one templated front end. It was founded in Berlin in 2013 before building out a large US presence. Salesforce plans to slot it in as a native content layer for its Customer 360 suite and its Agentforce AI agents.
For European buyers, the acquisition follows a familiar pattern: a European-born software company moving under a US parent, and with it under US jurisdiction such as the CLOUD Act. It lands in the same stretch as the EU’s Tech Sovereignty Package and the founder-led “Built in Europe” campaign, both of which argue that more of the software layer should stay under European control.
The most direct European alternative is Storyblok, a headless CMS headquartered in Linz, Austria and founded by Dominik Angerer and Alexander Feiglstorfer. Like Contentful it is API-first with visual editing and EU data hosting, which makes it a natural option for teams that want to keep their content platform European-owned.
Salesforce says Contentful will keep its existing platform, APIs, and support model for now, with deeper Agentforce integration on the roadmap. Customers weighing their options therefore have time — but the deal is another reminder of how often the European SaaS layer ends up American-owned.