Recraft

Recraft is the London-based lab’s text-to-image and text-to-SVG generator. It produces production-ready raster images and native, editable SVG vectors with brand-consistent style sets, controllable layouts, and on-canvas editing for icons, illustrations, and marketing assets.

Brand and product designers use it as a European alternative to Midjourney and DALL-E for assets that need to land in real design files. Buyers compare it on SVG output quality, style consistency across batches, model speed, EU data residency, and how its design workflow holds up against Midjourney’s aesthetic strengths.

Recraft is a London-based generative AI lab focused on production-ready image and vector generation for designers. The company is incorporated as RECRAFT AI LIMITED at Companies House (#14525957) at 16 Great Queen Street, Covent Garden, with founder and CEO Anna Veronika Dorogush (a UK-resident Russian national, ex-Yandex CatBoost) as sole significant shareholder. Backers include Accel, Madrona, and Khosla as minority investors; the company has no Russian, US, or Chinese corporate parent.

In February 2026 Recraft V3 ranked #1 on the HuggingFace Text-to-Image Arena, ahead of Midjourney V8, DALL-E 3, and FLUX, and remains the only major model with native, production-quality SVG output. The company raised a $30M Accel-led Series B and is widely used by brand and product designers for icon sets, illustrations, and marketing assets.