European alternatives to Google Search

Google Search is the world’s dominant web search engine, with roughly 90% global market share and effectively the default starting point for the web on most browsers and mobile devices.

In 2025 26 Google has woven generative-AI summaries (AI Overviews) into the core results page, blurring the line between traditional search and AI assistants. Buyers compare alternatives on freshness and depth of index, privacy posture (Google profiles signed-in users for ad targeting), and how aggressively AI summaries replace organic results.