Simple Analytics

Simple Analytics is a privacy-first web analytics product from Amsterdam, bootstrapped and fully founder-owned (Adriaan van Rossum and Iron Brands). It collects no cookies, no personal data, and no fingerprints, so it needs no consent banner, and it stores data on EU servers (Leaseweb, NL). Teams use it for traffic, referrers, events, and goals via a lightweight script, with an AI-assisted query layer and email/CSV exports. Trade-offs versus Google Analytics 4 are shallower funnel, segmentation, and ad-attribution depth.