Simple Analytics
Web Analytics Netherlands
Bootstrapped Dutch web analytics with no cookies or personal data. Alternative to Google Analytics.
Details
Simple Analytics is a privacy-first web analytics product from Amsterdam, bootstrapped and fully founder-owned. It uses no cookies, collects no personal data, and does no fingerprinting, so it works without a consent banner and stores data on EU servers (Leaseweb, NL). A lightweight script captures page views, referrers, UTM campaigns, events, and goals, with an AI-assisted natural-language query layer, public dashboards, and email/CSV exports. Trade-offs versus Google Analytics 4 are shallower funnels, segmentation, and ad-attribution depth, in exchange for GDPR-by-design simplicity.
About Simple Analytics
Simple Analytics is a privacy-first web analytics product from Amsterdam, bootstrapped and fully founder-owned (Adriaan van Rossum and Iron Brands). It collects no cookies, no personal data, and no fingerprints, so it needs no consent banner, and it stores data on EU servers (Leaseweb, NL). Teams use it for traffic, referrers, events, and goals via a lightweight script, with an AI-assisted query layer and email/CSV exports. Trade-offs versus Google Analytics 4 are shallower funnel, segmentation, and ad-attribution depth.
