iDenfy

iDenfy checks that a new user is who they say they are. It reads an identity document, matches it to a selfie and tests for liveness, then returns the result to the integrating app through a hosted flow, an API or mobile SDKs, with the screens white-labelled. The same price list sells add-ons per check: 3D liveness, proof of address, sanctions and PEP screening, duplicate-face detection, IP proxy risk, SMS verification and around-the-clock manual review by iDenfy’s own staff. Risk scoring uses customisable no-code rules.

Self-service starts at USD 1.35 per verification with a USD 135 monthly minimum, after a 14-day free trial that needs no card. Business verification (KYB), ongoing AML monitoring and bank verification are sold only on an enterprise contract with volume pricing, an SLA and a named account manager.

That is the main trade-off against Persona, which sells KYB and KYC as one platform: here the business-verification half is not self-service. iDenfy is also a much smaller company, a Kaunas business with about 55 staff.

iDenfy is UAB “iDenfy”, company code 304617621, at K. Baršausko g. 59 in Kaunas, Lithuania. The same company traded as UAB “Identifikaciniai Projektai” before it took the brand name, and its director is Domantas Ciulde. The Lithuanian register aggregator Rekvizitai shows 55 insured employees.

Its customer terms are governed by Lithuanian law, with exclusive jurisdiction for the courts of the Republic of Lithuania, and its privacy policy names the Kaunas company as the party responsible. The UK company IDENFY LTD is a subsidiary, not a parent: Companies House lists the Lithuanian UAB as holding 75% or more of its shares and voting rights, with the right to appoint and remove its directors.