Pirsch Analytics

Pirsch Analytics is a German privacy-first web analytics product, EU-hosted, with a sub-1 KB script and a no-cookie, no-fingerprinting approach to visitor measurement. Identification uses a salted, daily-rotating hash, so the product is GDPR- and TTDSG-compliant without a cookie banner.

Site owners use it for traffic, funnel, and event analytics across blogs, marketing sites, and SaaS dashboards. Buyers typically compare it on script weight, server-side / proxy tracking, the depth of custom events and metrics, and the REST API and SDK ecosystem (official Go and JavaScript SDKs, Looker Studio connector). Trade-offs versus GA4 are thinner cross-domain attribution depth and no native Google Ads integration.

Pirsch Analytics is a privacy-first web analytics product built by Emvi Software GmbH, an independent two-founder bootstrapped company based in Rheda-Wiedenbrück, Germany. Founded in 2019 by Marvin Blum and Daniel Schramm, Pirsch is designed and hosted entirely in the EU and avoids cookies, fingerprinting, and the storage of personal data — visitor identification uses a salted, daily-rotating hash rather than persistent identifiers.

The product offers a lightweight script (under 1 KB), realtime dashboards, custom events and metrics, UTM tracking, server-side and proxy tracking, a public REST API, official SDKs for Go and JavaScript, and a Looker Studio connector. Pricing is usage-based and starts at a low monthly tier. The company has taken no external funding and remains independently owned by its two founders.