European alternatives to Google Forms

Google Forms is a free form and quiz builder from Google, available to anyone with a Google account and included in Google Workspace. Forms are assembled from question blocks with conditional branching, published by link, email or embed, and responses collect into a linked Google Sheet. There is no response cap, no per-seat charge and no paid tier for the product itself.

It is not a research platform, and that is the point. There is no respondent panel to buy a sample from, no significance testing and no benchmark data — the help tree documents question logic, quizzes and locked mode, and nothing resembling survey methodology. Nobody evaluates Google Forms against competitors; it is simply there.

What makes it hard to leave is everything around it rather than the editor. Responses live in Drive under existing sharing rules, quizzes feed Google Classroom, and Apps Script and AppSheet hang off the response sheet. For one survey the switch is trivial; for an organisation it means unpicking whatever was built on top.