European alternatives to Google Search

Google Search is the world’s dominant web search engine, with roughly 90% global market share and effectively the default starting point for the web on most browsers and mobile devices.

Across 2025 and 2026 Google has woven generative-AI summaries (AI Overviews) into the core results page, blurring the line between traditional search and AI assistants. Buyers compare alternatives on freshness and depth of index, privacy posture — Google profiles signed-in users for ad targeting — and how aggressively AI summaries displace organic results.