MailerLite
Email Marketing Lithuania
Drag-and-drop newsletters, automations, and signup forms for SMBs. Alternative to Mailchimp.
Details
MailerLite is a Vilnius-based email-marketing platform built around a clean drag-and-drop editor. It covers newsletters and campaigns, automation workflows, signup and embedded forms, landing pages, and simple websites, with audience segmentation and basic e-commerce tracking. Data is hosted on EU infrastructure.
It targets small businesses, creators, and online sellers who want Mailchimp-style functionality at lower cost — including a generous free tier — without leaving European jurisdiction. Owned since 2022 by Poland’s Warsaw-listed Vercom group, control stays inside the EU.
About MailerLite
MailerLite (MailerLite UAB) is a Vilnius, Lithuania email-marketing company founded in 2010 by Ignas Rubežius, who remains CEO. Its platform serves small businesses, creators, and e-commerce sellers with newsletters, automation workflows, signup forms, landing pages, and websites, hosted on EU infrastructure.
The company was acquired in 2022 by Vercom S.A., a Warsaw-listed Polish email and CPaaS group controlled by founder Jakub Dwernicki (also behind cyber_Folks), keeping ownership and control inside the EU. MailerLite continues to operate as an independent brand within the group.
