European alternatives to Mailchimp

Mailchimp is the email-marketing and audience platform owned by Intuit since 2021. It covers newsletter and campaign sending, marketing automations, signup and landing-page forms, audience segmentation, A/B testing, and reporting, with a large template gallery and an integration marketplace spanning e-commerce and CRM tools.

Originally the category-defining product for small-business email marketing, it now sits inside Intuit’s wider SMB suite alongside QuickBooks and Mailchimp Transactional (Mandrill). It is the recurring US incumbent that European newsletter and campaign tools — MailerLite, EmailOctopus, and others — substitute against, typically on price, data residency, and editor simplicity.