European alternatives to popular products and services

Adyen

Payments · Netherlands

Alternative to PayPal and Stripe

Dutch enterprise payments platform with global acquiring license.

bunq

Business Banking · Netherlands

Alternative to Mercury

Dutch neobank with EU business accounts, cards, and savings.

Crisp

Customer Support · France

Alternative to Intercom

Omnichannel inbox for chat, email, WhatsApp, and social messages.

Efficy

CRM · Belgium

Alternative to Salesforce

Customizable European CRM for sales, marketing and service teams.

EmailOctopus

Email Marketing · United Kingdom

Alternative to Mailchimp

Low-cost email marketing with automations, forms, and landing pages.

Factorial

HR Software · Spain

Alternative to Workday HCM

Spanish HR platform with people ops, payroll, and finance modules.

Indy

Accounting · France

Alternative to QuickBooks

All-in-one accounting and invoicing app for French freelancers.

Ivalua

Procurement · France

Alternative to Coupa

Enterprise source-to-pay suite for procurement and sourcing.

Lime Connect

Customer Support · Germany

Alternative to Intercom

German live chat and AI agents for SMB support and sales teams.

Lime CRM

CRM · Sweden

Alternative to Salesforce

Nordic CRM for sales, service and marketing with EU data residency.

MailerLite

Email Marketing · Lithuania

Alternative to Mailchimp

Drag-and-drop newsletters, automations, and signup forms for SMBs.

Mollie

Payments · Netherlands

Alternative to PayPal and Stripe

European payments platform supporting major regional payment methods.

N26 Business

Business Banking · Germany

Alternative to Mercury

German neobank account for freelancers across 24 EU markets.

Odoo

CRM · Belgium

Alternative to HubSpot

Belgian open-source business suite with CRM, marketing and CMS apps

OTRS

Customer Support · Germany

Alternative to Zendesk

Service management and ticketing suite with German data residency.

Payhawk

Spend Management · United Kingdom

Alternative to Brex and Ramp

Multi-entity spend management with corporate cards and AP flows.

Pennylane

Accounting · France

Alternative to QuickBooks

Cloud accounting for SMEs and the accountants who advise them.

Personio

HR Software · Germany

Alternative to Workday HCM

All-in-one HR platform for European SMBs with native payroll.

Pivot

Procurement · France

Alternative to Coupa

Agentic AI procure-to-pay platform for enterprise spend control.

Pleo

Spend Management · Denmark

Alternative to Brex and Ramp

European spend management with cards, expenses, and accounting.

Polar

Payments · Sweden

Alternative to Stripe

Swedish Merchant-of-Record billing API for SaaS and AI sellers.

Prelude

Identity Verification · France

Alternative to Persona

Phone, device, and behavioural trust signals for signup risk checks.

PrestaShop

E-commerce · France

Alternative to Shopify and WooCommerce

Open-source online shop platform with 300k+ merchants worldwide.

Qonto

Business Banking · France

Alternative to Mercury

European business banking with multi-country accounts and cards.

Salesflare

CRM · Belgium

Alternative to HubSpot

Belgian CRM that automates contact and pipeline data entry for SMBs.

Shopware

E-commerce · Germany

Alternative to Shopify and WooCommerce

Open-source PHP commerce platform for mid-market and enterprise.

Skribble

E-signature · Switzerland

Alternative to DocuSign

Swiss e-signature platform compliant with eIDAS and Swiss ZertES.

Spendesk

Spend Management · France

Alternative to Brex and Ramp

All-in-one platform for cards, AP, and expense for mid-market.

Tally

Surveys & Forms · Belgium

Alternative to Google Forms and SurveyMonkey

Bootstrapped form builder with unlimited free forms and replies.

Tiime

Accounting · France

Alternative to QuickBooks

Bootstrapped French accounting suite for SMEs and their accountants.

Typeform

Surveys & Forms · Spain

Alternative to Google Forms and SurveyMonkey

Conversational online forms with logic jumps and integrations.

Veriff

Identity Verification · Estonia

Alternative to Persona

Estonian video-AI identity verification with KYC, KYB, and biometrics.

Youtrust

E-signature · France

Alternative to DocuSign

eIDAS e-signature and identity verification for European teams.

Zammad

Customer Support · Germany

Alternative to Zendesk

Open-source helpdesk: email, chat, social, phone ticketing, GDPR